Oxnard Salsa Festival

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Bonnie Atmore

President and Chief Empowerment Officer of FOOD Share, Ventura County’s Food Bank. Atmore’s servant based leadership style has provided the foundation for the collaborative results – high impact based partnerships that she is known for facilitating.  She has 17 years of experience in the corporate and nonprofit sector centered in sustainable strategic fund, resource, and organizational development. Under Atmore’s leadership, FOOD Share has grown to be a $22 million public benefit corporation serving tens of thousands of families, seniors, and children with the help of over a 100 not for profit partners, a team of 50 staff members, 400 volunteers and an all-volunteer Board of Directors who together provide thousands of hours of service to provide over 10 million meals a year to our working poor and food insecure friends and neighbors.

Current and notable projects include a grass roots to national social impact initiative focused on developing best practices to move those in poverty towards a stable and self-sufficient future as well as a cooperative outreach AG Education program called Treasure Our Farms. Meant to bring urban friends a deeper level of understanding of the social and economic beneficial impacts of the businesses of our agriculture industry and the families that serve in this industry.

Atmore is a Governor appointed Director and President of the 31st California Agricultural District.  She is also a Trustee of the Ventura County Coalition of Labor, Agriculture, and Business Foundation. 2016 Chairperson for the World Affairs Council – Central Coast chapter.

Atmore was awarded 2016 CEO of the Year – San Fernando Valley Business Journal, the Top 50 Women In Business Award every year from 2008-2016, and the Women’s Economic Ventures Central Coast Trailblazer award.

Atmore is a third generation resident of Ventura County, she has two daughters ages 23 and 18,  and loves life on the ranch with her husband Richard Atmore.


Instructed by: Jesse "Chuy" Rodriguez

Chuy is a recognized Oxnard and Los Angeles salsa champion. He began dancing salsa in 1999 with Rumba Salsera & Reyes D la Rumba and then in 2005 moved to L.A.  to join the world famous "Los Rumberos Dance Co.," directed by Mr. Francisco Vazquez. In 2005 his dancing helped win his team first place at “The Mayan” Salsa Team Competition with Los Rumberos & Rumba Rumberos.

Over the Last 14 years, Chuy has promoted salsa in Ventura & Santa Barbara counties as a dance teacher, performer, DJ and club promoter. Chuy has directed Rumba Salsera Dance Team, Salsa Caliente Dance Team, Estrellas Unidas and the Salsa Caliente Kids. Chuy works at Oxnard Infiniti and teaches dance at Caliente Dance Studio in Oxnard.

Charity: FOOD Share

Mission Statement
FOOD Share is a 501(c)3 not for profit dedicated to feeding, nourishing and educating the hungry of Ventura County, educating the community on those who are hungry and why, and advocating a reduction of the root causes of hunger.

Vision Statement

FOOD Share innovatively and efficiently gathers and distributes food, serving those in need. Our dedicated volunteers and staff fight hunger with compassion and commitment to ensure that people have access to nutritious food. FOOD Share responds to community emergencies quickly and effectively. FOOD Share embraces the diversity of Ventura County and builds partnerships by involving the entire community to fight hunger and its causes. Education and public awareness are keys to finding solutions.

Learn more about FOOD Share

Our Other Dancers

Restaurant Sponsor

2018 Sala Festival Restaurant Sponsor: Fresh & Fabulous

Photography throughout site is courtesy of Chris Zsarnay, Ruth Ballin, Kenneth Earl, Kelly Gray, Scott Hern, Richard Jenkins.

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