Oxnard Salsa Festival

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Tammie Helmuth

Ms. Helmuth is the President and Chief Executive Officer Conejo Awards, located in Thousand Oaks, a position she has held since she and her husband purchased the business. Conejo Awards is a full service awards and engraving business specializing in higher end custom pieces and corporate awards. Conejo Awards also is a notable promotional and advertising specialty company.

Ms. Helmuth was born in Lexington, Kentucky but has grown up in Ventura County, attending Ventura College and earned a degree in Accounting from the University of Phoenix. She has spent over twenty years in public and private industry accounting, specializing in non profit taxation and IT integration. Ms. Helmuth has spent a lifetime working and volunteering in the non profit sector, emphasizing her efforts towards the youth of the community. However, her focus includes female leadership and empowerment, hospice, law enforcement groups and community service projects. Currently Ms. Helmuth is the Board Chair or Girl Scouts of California’s Central Coast. Ms. Helmuth also serves as President for Hospice of the Conejo, Treasurer for Thousand Oaks Police Charitable Foundation, and a member of the Business Roundtable of Thousand Oaks. She has also served on numerous other boards such as the Greater Conejo Valley Chamber of Commerce, Ventura County United Way, and The Rotary Club of Thousand Oaks and the Rotary Club of Ventura Downtown. She is a past president for CLUExpressionists (a Toastmaster club), and has supported past committees such as Brownilympics, Furry Friends, and the Local Organization Committee for the Amgen Tour of California.

Ms. Helmuth has received numerous awards from the organizations she supports. They are:

  • 2001 – Newcomer of the Year by the Rotary Club of Ventura Downtown
  • 2002 – Rotarian of the Year by the Rotary Club of Ventura Downtown
  • 2009 – Woman of the Year by the Thousand Oaks \ Westlake Chamber of Commerce
  • 2010 – Rotarian of the Year by the Rotary Club of Thousand Oaks
  • 2013 – Spirit of Small Business Award from the Pacific Coast Business Times
  • 2014 – Woman in Philanthropy Award from Comerica and The Lakers
  • 2014 – Dancing with the Community Stars Champion – Oxnard Salsa Festival
    In addition to being recognized as a female community leader, Conejo Awards has received awards and recognition for its outstanding efforts in leading their industry into environmental stewardship.
  • 2010 – 17th Assembly’s Small Business of the Year from the California Small Business Association
  • 2011 – First Green Certified Business in the City of Thousand Oaks
  • 2012 – Climate Leader of the Year by the State of California CoolCalifornia.org
  • 2013 – Business of the Year by the State of California CoolCalifornia.org
  • 2015 – California Senate Sustainability Award by Senator Fran Pavley

Ms. Helmuth is married to Michael Helmuth and has a five children, Michael, Jennifer, Kristi, Summer and Sierra. She and her husband Michael are also the very proud grandparents of Colton and Conway. She and her husband are very active in traveling across the country in their RV and can be found on golf courses and trap shooting centers nationwide.


Instructed by: Jesse "Chuy" Rodriguez

Chuy is a recognized Oxnard and Los Angeles salsa champion. He began dancing salsa in 1999 with Rumba Salsera & Reyes D la Rumba and then in 2005 moved to L.A. to join the world famous "Los Rumberos Dance Co.," directed by Mr. Francisco Vazquez. In 2005 his dancing helped win his team first place at “The Mayan” Salsa Team Competition with Los Rumberos & Rumba Rumberos.

Over the Last 14 years, Chuy has promoted salsa in Ventura & Santa Barbara counties as a dance teacher, performer, DJ and club promoter. Chuy has directed Rumba Salsera Dance Team, Salsa Caliente Dance Team, Estrellas Unidas and the Salsa Caliente Kids. Chuy works at Oxnard Infiniti and teaches dance at Caliente Dance Studio in Oxnard.


Charity: Ventura County Animal Services

VCAS' goal is to improve the lives of the animals in our care, be timely and compassionate in our responses, educate the public through community outreach, and provide for the health and safety of the citizens and animals of Ventura County. Animal Services is so grateful for the support received from the community to achieve our No-Kill status in 2014, and we rely on that continuing support to sustain No-Kill. Our goal is to find homes for every healthy and adoptable animal in our care.

Learn more about Ventura County Animal Services

Our Other Dancers


Restaurant Sponsor


2017 Sala Festival Restaurant Sponsor: Fresh & Fabulous

Photography throughout site is courtesy of Chris Zsarnay, Ruth Ballin, Kenneth Earl, Kelly Gray, Scott Hern, Richard Jenkins.

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